How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds —…
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged…
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But…
I’ve got good news for you: Spotify is the go-to destination for podcasts, commanding 35.8% of all listeners…
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for…
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a…
B2B social media marketing often gets a bad rap.
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community…
I work in and around SEO on a daily basis. And although I’m on the content creation side…